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TRUE ITALY FAQs

What is True Italy?

What is the True Italy Tag?

How should I use the True Italy Tag?

How should I use the True Italy Tag?

Why should I buy an Italian product with a True Italy Tag attached?

Who can guarantee me the True Italy Tag has not been counterfeited?

What if the True Italy service tells me the product I bought is not Italian?

How can I learn more about the Italian manufacturer of the product I bought?

What do you mean by "Made in Italy"?

How can I stay updated on the True Italy products and the world of genuine "Made in Italy"?

Genuine Made in Italy Products
Look at the True Italy Service WEB address!

Buy Made in Italy Products with confidence

Enter the Authenticity Code

Verify the corresponding Serial Number online!

What is True Italy?

True Italy is a practical Tool to protect Consumers and Resellers from counterfeit products claimed to be "Made in Italy". It works through a special Tag or Label attached to the Italian product and an online Internet checking system, available free of charge, 24 hours a day.

 

What is the True Italy Tag?

It is a special Tag or Label, like the one published on the right, which truly identifies a genuine "Made in Italy" product from counterfeits or deceiving Italian-look-alike products. You can find it attached to an Item which has been genuinely manufactured or fully designed in Italy.


The combination of unique codes and an independent online checking system on the Internet make True Italy the ultimate tool to guarantee the money you have paid for a superior quality "Made in Italy" labeled product is authentic and worth the money you have paid for it.


If you find the True Italy Tag or Label attached to your next purchase, buy it with confidence! Not convinced? Check the Authenticity Code yourself in just seconds via the Internet.

 

How should I use the True Italy Tag?

Goal: to check the authenticity of the "Made in Italy" product you have just purchased and learn more about its manufacturer.

  • Take the True Italy Tag and use any computer to connect the Internet.
  • Go to the True Italy Service online checking system at http://www.trueitaly.com
  • Read the 20-digit Authenticity Code you find on the front of the True Italy Tag and enter it exactly.
  • Click the "Check it now!" button.
  • You will get a copy of your True Italy Tag displayed on the screen. If the Authenticity Code and Serial Number on the screen do not match with those printed on your True Italy Tag, you may begin to consider the product you purchased as a likely counterfeit. Please follow the directions on-screen and issue an Anomaly Report to True Italy.
  • If the Authenticity Code and Serial Number do match you are the smart buyer of a genuine "Made in Italy" product! More information about the product and its Italian manufacturer are displayed on the left.

 

Is there any cost for using the True Italy Service?

No, the True Italy Service is completely Free of Charge for any Consumer or Wholesale Buyer of "Made in Italy" products attached to a True Italy Tag. (Please read the Terms of Agreement in our Disclaimer document for more information)

 

Why should I buy an Italian product with a True Italy Tag attached?

Because you can check quickly and at any time to find out if the product is a genuine "Made in Italy" one. If you buy any other product with a generic "Made in Italy" label or a product with Italian-like label names or an Italian flag you have no certainty that the product is genuinely Italian and not a counterfeit featuring a completely faked Label or Tag.

The True Italy Service allows you to be fully confident about the origin of your product. If you discover via the True Italy site that there is a problem with matching the Authenticity Code printed on your Tag or Label you can issue an Anomaly Report to us. If there is a problem with the Tag itself possibly being counterfeited, you can return to where you bought the product and ask for explanations!

In a nutshell: if you buy any "True Italy"-tagged Items you are virtually protected against counterfeits and even stolen merchandise!

 

Who can guarantee me the True Italy Tag has not been counterfeited?

Because of the intrinsic concept of the True Italy Service, the cloning of a True Italy Tag is theoretically possible, but it can be easily exposed. Special techniques have been developed in order to expose any unauthorized use or abuse of any True Italy Tag.

This means that the True Italy Service can help you quickly identify a faked "Made in Italy" product and ask for information. If faking is confirmed you would have justification for a possible refund from the retailer where you bought it.

 

What if the True Italy Service tells me the product I bought is not Italian?

In such a case you should submit a True Italy Anomaly Report. It is very important that you fill this form very accurately ! For example, you should provide us with all the identification data about the retailer or seller from whom you bought the item. Any information is very important to us, including the full name of the seller, complete address, phone number, and possibly even the name of the owner or sales representative.

True Italy will start an investigation in order to clear any possible mistake. If no error is found, you will be notified with additional information and directions.

 

How can I learn more about the Italian manufacturer of the product I bought?

When you check for an Authentication Code found on a True Italy Tag, information about the Italian manufacturer of the "Made in Italy" product you bought will be displayed on the screen. You can usually get in touch with the manufacturer, even though not all the manufacturers offer a Customer Service department.

IMPORTANT NOTE. Please remember that manufacturers do NOT sell to individuals and may not replace the merchandise directly. You should refer to the retailer from which the product was purchased.

 

What do you mean by "Made in Italy"?

The "Made in Italy" concept sometimes has been used in unappropriate ways. On the contrary, all the "Made in Italy" Products coming attached with a True Italy Tag fall in one of the following strict situations, certified and signed by the same manufacturers:

  • completely designed and manufactured in Italy, with Italian materials and components.
  • completely designed and manufactured in Italy.

This means that you can be truly sure that each Product showing the True Italy Tag is genuinely a "Made in Italy" one!

 

How can I stay updated on the True Italy-tagged products and the world of genuine "Made in Italy"?

You can simply subscribe to the Free "True Italy" Newsletter (click here to subscribe now!), which is delivered occasionally to all of the True Italy Service users. Support the high-quality, true "Made in Italy" manufacturers. Buy products tagged by True Italy with confidence, and enjoy the exclusive fashion and quality you find with the true "Made in Italy" products.


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