True Italy is a practical Tool to protect Consumers and Resellers from counterfeit products claimed to be "Made in Italy". It works through a special Tag or Label attached to the Italian product and an online Internet checking system, available free of charge, 24 hours a day.

It is a special Tag or Label, like the one published on the right, which truly identifies a genuine "Made in Italy" product from counterfeits or deceiving Italian-look-alike products. You can find it attached to an Item which has been genuinely manufactured or fully designed in Italy.

The combination of unique codes and an independent online checking system on the Internet make True Italy^™ the ultimate tool to guarantee the money you have paid for a superior quality "Made in Italy" labeled product is authentic and worth the money you have paid for it.

If you find the True Italy^™ Tag or Label attached to your next purchase, buy it with confidence! Not convinced? Check the Authenticity Code yourself in just seconds via the Internet.

Goal: to check the authenticity of the "Made in Italy" product you have just purchased and learn more about its manufacturer.

No, the True Italy^™ Service is completely Free of Charge for any Consumer or Wholesale Buyer of "Made in Italy" products attached to a True Italy^™ Tag. (Please read the Terms of Agreement in our Disclaimer document for more information)

Because you can check quickly and at any time to find out if the product is a genuine "Made in Italy" one. If you buy any other product with a generic "Made in Italy" label or a product with Italian-like label names or an Italian flag you have no certainty that the product is genuinely Italian and not a counterfeit featuring a completely faked Label or Tag.

The True Italy^™ Service allows you to be fully confident about the origin of your product. If you discover via the True Italy^™ site that there is a problem with matching the Authenticity Code printed on your Tag or Label you can issue an Anomaly Report to us. If there is a problem with the Tag itself possibly being counterfeited, you can return to where you bought the product and ask for explanations!

In a nutshell: if you buy any "True Italy"-tagged Items you are virtually protected against counterfeits and even stolen merchandise!

Because of the intrinsic concept of the True Italy^™ Service, the cloning of a True Italy^™ Tag is theoretically possible, but it can be easily exposed. Special techniques have been developed in order to expose any unauthorized use or abuse of any True Italy Tag.

This means that the True Italy^™ Service can help you quickly identify a faked "Made in Italy" product and ask for information. If faking is confirmed you would have justification for a possible refund from the retailer where you bought it.

In such a case you should submit a True Italy^™ Anomaly Report. It is very important that you fill this form very accurately ! For example, you should provide us with all the identification data about the retailer or seller from whom you bought the item. Any information is very important to us, including the full name of the seller, complete address, phone number, and possibly even the name of the owner or sales representative.

True Italy^™ will start an investigation in order to clear any possible mistake. If no error is found, you will be notified with additional information and directions.

When you check for an Authentication Code found on a True Italy^™ Tag, information about the Italian manufacturer of the "Made in Italy" product you bought will be displayed on the screen. You can usually get in touch with the manufacturer, even though not all the manufacturers offer a Customer Service department.

IMPORTANT NOTE. Please remember that manufacturers do NOT sell to individuals and may not replace the merchandise directly. You should refer to the retailer from which the product was purchased.

The "Made in Italy" concept sometimes has been used in unappropriate ways. On the contrary, all the "Made in Italy" Products coming attached with a True Italy^™ Tag fall in one of the following strict situations, certified and signed by the same manufacturers:

This means that you can be truly sure that each Product showing the True Italy^™ Tag is genuinely a "Made in Italy" one!

You can simply subscribe to the Free "True Italy" Newsletter (click here to subscribe now!), which is delivered occasionally to all of the True Italy^™ Service users. Support the high-quality, true "Made in Italy" manufacturers. Buy products tagged by True Italy^™ with confidence, and enjoy the exclusive fashion and quality you find with the true "Made in Italy" products.