Made in Italy Check : true Italian products!
The Mark of Genuine
Italian Products

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The TRUE ITALY Concept

Many products available on the market are counterfeit.

They have not been designed and / or manufactured by an Italian company.

A tag may state "Made in Italy", but it can be easily cloned and counterfeited!

Don't feed who steals the ideas and work of someone else, often without respecting human dignity and the environment.

True Italy™ protects consumers and resellers from product fraud.

Choose a product with a True Italy™ Tag carrying the Authenticity Code.

Go to the Internet at www.trueitaly.com and verify immediately the Authenticity Code.

Be confident you are the lucky owner of a Genuine Italian Product and learn more about its manufacturer!

True Italy is the ultimate tool to protect consumers (and retailers as well) from frauds of counterfeited "Made in Italy" products.

Due to unfair competition and the unlawful exploitation of the "Made in Italy" concept, consumers can find products labeled as "Made in Italy" or with Italian names, colors or logos that have no relationship with a product genuinely designed and manufactured in Italy.

Faked "Made in Italy" products are often supported by criminal or even terroristic organizations in recycling money coming from illegal activities.

They are manufactured by companies investing not even a single penny in style research and technology development, employing child or even slave labor, and without respecting any environment-friendly committement. They just copy the bright ideas and the hard work of many talented Italian workers.

They jeopardize the business of the Italian companies manufacturing real "Made in Italy" products, driving many of them to a shutdown. The result? Less and less Italian companies able to let consumers to enjoy the unmatched style and quality of genuine "Made in Italy" products.

Consumers and resellers are usually the first victims of counterfeit products. They think to buy a "Made in Italy" product, but they don't! They pay for something else than the real thing, something of much lower quality and supporting the illegal market.

True Italy protects consumers and resellers of seemingly "Made in Italy" products, allowing them to check - quickly, simply, and for free - if what they bought is actually an Italian product. More, they get more information about the product itself and the company that manufactured it.

Real Made in Italy Products with True Italy
A True Italy™ Tag

If you want to be sure that what you bought is really "Made in Italy" you must choose a product featuring a True Italy Tag or Label. You can easily recognize it because of its logo and two additional basic information: the Authenticity Code and the Serial Number. If both of them are not clearly printed on the label or tag coming with the product you are going to purchase, this is not a True Italy Tag or Label.

The Authenticity Code and the Serial Number are two key elements that will allow you to check personally if the product is really a "Made in Italy" one. Just take your True Italy Label or Tag, go to the http://www.trueitaly.com site and enter the Authenticity Code exactly as it is printed, then click the "CHECK it now!" button.

You will get some data displayed on your monitor. Compare them with the Label or Tag of the product you bought and, if they match, you can be sure of being a lucky buyer of a genuine "Made in Italy" product. If they do not (or get a warning), you can send us an Anomaly Report: The True Italy personnel will evaluate the situation and let you know accordingly. If no mistake will be found and the True Italy Tag found counterfeited, you could return the product for a refund, as you didn't get what you paid for!

Learn more about how to use the True Italy checking system at our FAQs page.

True Italy allows you to be confident that the product you bought really comes from an Italian company, which officially claims it has been designed and made in Italy. More, you will know the type of "Made in Italy" associated to your product - as declared by its manufacturer - after querying the True Italy Service.


Check a Product - About Us - The "Made in Italy" - FAQs - Newsletter - Contact Us

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